Filed Under:
Animation
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Motion Graphics
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After Effects
In the Heart Of Media City
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The brief was to bring to life a 2D logo, give it life and 'excite' it up to a point where it would explode and react to the audio while still beating.
The logo was re-created in after effects as a 3D shape and animated to separate channels of audio using scripts to create inertia and a relationship with the audio. I decided to code it rather than use plugins to be able to get better control on the separate panels and their X, Y, Z positioning.
My Role: Motion Graphics Designer / Director
Creative Agency: Onfire Creative
Creative Director: Karl Larkin
Music / Composer: Mike J. Langley