Filed Under:
Animation
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Titles Design
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Motion Graphics
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After Effects
Whole World In Your Hands
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A great idea, great brief and great creatives! I was recruited to help animate existing illustrations ready for editing into an advert for the launch of the new PSP3000. My role was to take commissioned illustrations, isolate elements and bring them to life, all characters had to live and breath independently to allow a more organic feel to this digital world. The most complex aspect of the job was to fold in and out the objects into clapping hands.
Since November 2008 the advert is being broadcast in various edits globally.
My Role: Motion Graphics Designer
Creative Agency: LOVE Creative, Manchester
Writer Art Director: Darren Hughes
Media Agency: TBWA
Production Company: The Neighbourhood, Manchester
Director: Jon Humphreys
Creative Director: Darren Hughes
Editor Post-Production: The Neighbourhood
Audio Post Production: Wevie.TV
Broadcast Variations:
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