Filed Under:
Animation
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Titles Design
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Editing
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Motion Graphics
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After Effects
Ashes Cricket 2009
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Codemasters required a broadcast TV Commercial for Australian TV and needed it quick!
The edit was based around a series of game footage and composited around the Sony tag graphics. There was several cuts made with different tag lines and dates to accommodate the pre/post release of the game and delivered in High-Definition. This was all to coincide with the coming Ashes tour. There is lots of subtle treatments and cuts to focus attention on gameplay, with the en "high impact" motion graphics composited in after effects.
Motion Graphics: Paul Woodward
Media Agency: Airplay Media
Creative Director: Peter Knott
Editor Post-Production: Paul Woodward
Audio Post Production: Paul Maunder
Broadcast Variations:
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