Filed Under:
Animation
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Motion Graphics
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After Effects
TBWA Kinetic Text
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Project Outline:
We've all seen it before, animated text. This is different though, working alongside The Neighbourhood, I created a series of 6 animated text sequences. These will eventually be composited into some fantastic 3D which The Neighbourhood is creating. Composited in After Effects, the idea was to establish a pace which was quick enough to explain TBWA's 'Disruptive Idea', this is described as: "what happens behind the scenes when the people who practice Disruption use it in their own business" and to give each word its own characteristic, life and motion.
My Role: Motion Graphics Designer
Creative Director: Jon Humphreys
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